These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.
Ask yourself these simple questions.
?Does your business have a comprehensive retention strategy?
?Are you devoting a portion of your marketing budget to keeping current customers?
If you answered no, then you are jeopardizing the long-term success of your business.
Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn't mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 8020 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into 'loyal customers? who spend more money on a more frequent basis.
Customer retention doesn't just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful Cheap Marlon Santos Jersey , the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting department too abrasive when collecting overdue accounts? Is the receptionist chewing gum when answering the phone? Every contact with your customer has to be positive for any retention program to work. Depending on the type of business you operate, there are several possibilities in the type of customer retention program could develop:
Frequent contact
You can develop a program that provides regular, scheduled contact with customer or prospect (a drip campaign). For example, develop a (opt-in) newsletter campaign Cheap Marc-Andre Ter Stegen Jersey , letter campaign or important reminder campaign (oil change, domain renewal etc). This is an excellent approach for many service industries or for sales professionals such as real estate agents or car sales people or any other industries where there is a significant lapse in time between new purchases. You can keep your business name fresh in your clients mind so that they call you instinctively when it is time for the next purchase.
Rewards
Develop a 'rewards? program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as well. You could develop a program that will offer cash back or a discount to businesses based on the volume of purchases annually. This type of program works particularly well if you have a diversified selection of products or services Cheap Luis Suarez Jersey , and are looking to encourage your customers to purchase a broader range of your products or services
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a leg up on the competition.
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The first slate quarry in the United States opened in 1785 in Pennsylvania; however, it wasn't until the middle of the nineteenth century that slate roofs saw more demand and popularity. This was largely due to an increasing population, advances in technology developed for quarrying, and the extension of the railroad. In addition Cheap Lucas Digne Jersey , several slate quarries opened in Virginia, New York, Vermont, and Pennsylvania. Near the turn of the century Cheap Lionel Messi Jersey , the United States slate roofing industry reached its all time high with over 200 slate quarries.
Slate saw a drop in demand around 1915 due to an an increase in competition from substitute materials, including asphalt shingles. These alternative materials then surpassed slate in popularity since they were offered at a cheaper price. This is because they could be mass produced, more easily transported, and had a simpler installation than slate roofs. However Cheap Jordi Alba Jersey , there has been a recent increase in popularity in slate roofs due to their obvious advantages over asphalt roofs.
Slate vs. Asphalt Roofing
The biggest differences between asphalt and slate roofs is the price tag and the longevity. Asphalt shingles are one of the least expensive materials, while slate roofs tend to be one of the most expensive options. One of the biggest drawbacks of asphalt shingles is their short lifespan; asphalt shingles only last around 25 years. This is a small period of time compared to slate roof tiles, which last over twice as long. Some slate roofs can even last for over 2 centuries.
Benefits of Slate Roofing
Aside from their natural beauty, slate roofs are best known for their longevity and fire resistance. As we discussed Cheap Javier Mascherano Jersey , slate roofing tiles outlast asphalt roofs by a long shot. This is a major advantage, especially for those who plan to stay in their homes for some time. Additionally, slate roofs are available in a variety of colors including: gray, black Cheap Jasper Cillessen Jersey , blue-gray, red, green, and purple.
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