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Are you going to attend or organize any trade shows this year? Tradeshows provide big business opportunities Tracy McGrady Jersey , and that鈥檚 why, every year tradeshow organizers, managers and exhibitors brainstorm ways to make their events stand out. Trade show organizers do this with the sole purpose to draw in more attendees including wholesale distributors, retail buyers, manufacturers and industry influencers. What are your expectations for this year鈥檚 events? Here are some of the top trade show trends the year 2019:

VirtualAugmented Reality to Grab Attendee Attention


Although, event managers have been utilizing technology since long, it will be utilized into trade show booths now in 2019 more than ever before. Although exhibitors at tradeshows are already using digital signage, tablets and gadgets within their booths, more exhibitors are likely to begin the use of virtual or augmented reality. This is sure to help them grab attendees attention during the events.
Augmented reality is a really cool way to add an interactive elements to stuff like your brochures etc. Although it is widely used by tradeshow organizers to complement their print brochure, there are a ton of possibilities for augmented reality at trade shows.



Are You Still Writing Orders on Paper? Move to Digital Ordering



Are you among the shrinking majority of trade show exhibitors who still write orders on paper? Well, this changing fast and you will be a minority in tradeshow orders soon.
Now technology enables exhibitors to encourage wholesale distributors, retail buyers and other people to complete an order form using digital ordering technology right at their booths. This will make it mandatory for exhibitors in 2019 to hire knowledgeable sales professionals to manage their booths and unannoyingly push attendees to complete an order while at their booths.


Bye-bye to Traditional Trade Show Booths



Tradeshow by virtue of its nature demands happening environment. Trade show attendees want to be intrigued and entertained, and traditional exhibitor booths at traditional tradeshows are just not sufficient to garner this emotional response from them. As such, exhibitors at tradeshows will begin tweakings to their non-traditional booth setups in 2019. This will probably lead to a much more relaxed tradeshow environment than what trade show attendees are used to seeing. For instance, exhibitors who secure larger booths can accommodate a comfortable lounge area for their guests at the booths. With this, attendees can relax while they get to know the brand they are enquiring about.



Powerful Big Data



You know that you need to 鈥渕easure is in order to improve it.鈥?Tradeshows and exhibitors are no exception to this rule and exhibitors are already using data to analyze the success of trade shows, which will increase in the year 2019. Exhibitors will use metrics such as unit sales, individual sales, total sales, and customer acquisition cost to assess their ROI on invested amount.

Relatively Smaller Tradeshow Events



We are living in an era of information overload, and as the audience becomes well informed, they are demanding more and more from the exhibitors at trade shows. Distributors, retail buyers and industry influencers are now demanding information beyond basic information which they can easily access online or in trade magazines. They are becoming more and more demanding and looking for exhibits tailored to their level of expertise. This huge change in outlook may lead to relatively smaller tradeshow events targeted at a niche audience of highly informed customers.
Did we miss anything you think will be a trend for tradeshows in the year 2019? Add your predictions in the comments below!

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